One rule-book. Every user. Every workflow. Enforced before publish.
Tone of Voice Assistant screens every word your team writes — job adverts, volunteer roles, fundraising appeals, paid ad copy, partnership materials, supporter content — against your organisation's compliance rules in real time.
Configured once by your admin. Enforced everywhere. Audit-trailed end-to-end.
The failure mode
The failure mode every regulated organisation shares
Across NFPs, education bodies, federations, and franchise networks, the same pattern shows up.
Many users write public-facing content
Hiring managers, volunteer coordinators, fundraisers, social media managers, partnership leads, regional teams.
Each one has their own workflow
Different templates. Different habits. Different inherited phrasing.
No single person can review everything
Central comms, HR, and brand teams are accountable for compliance — but they aren't in the room when most language is written.
Risky language rarely looks risky
The language that triggers a tribunal claim, a safeguarding incident, a Charity Commission challenge, or a Meta ad rejection rarely looks risky to the person writing it.
When a regulator asks “how do you ensure compliance in the language your organisation publishes — across every user and every workflow?” most organisations have no systematic answer.
Tone of Voice Assistant is that answer.
How it works
How Tone of Voice Assistant actually works
Tone of Voice Assistant isn't a spell-checker for brand voice. It's a compliance enforcement layer that sits inside the content creation workflow — embedded in every template, scanning every field as text is typed.
Three enforcement levels, set by your admin
Avoid
Terms that must be removed before submission. No suggested alternative.
Block
Terms that must be replaced with the suggested alternative before submission.
Suggest
Recommendations that improve tone but don't block publish.
Educational tips with every flag
- Each flagged term carries an educational tip
- Explains why the term is flagged
- Shows the compliance reference
- Provides what to use instead
- Users learn the rules while they work
Configured once. Enforced across every user, every template, every workflow. Every flagged term, every correction, every approved publish is logged — exportable for regulators, trustees, auditors, or platform reviews.
In the field
Where Tone of Voice Assistant earns its keep
Tone of Voice Assistant is the same product in every use case. The configuration changes; the enforcement layer doesn't.
Employment tribunal prevention
Who feels it
HR Director, Head of People, Hiring Managers
What Tone of Voice Assistant flags
Age-coded language ("young, energetic", "recent graduate", "digital native"), gender-coded language, disability and neurodiversity language, socioeconomic coding.
Why it matters
One Equality Act 2010 claim costs £15,000–£100,000. Charities and education bodies post dozens of adverts a year, drafted by people HR never sees.
Equality Act + safeguarding governance
Who feels it
Head of Volunteering, Programme Managers, COO
What Tone of Voice Assistant flags
Discriminatory language in volunteer role descriptions, plus safeguarding-context gaps when a role involves vulnerable beneficiaries.
Why it matters
Volunteer recruitment is often less scrutinised than paid recruitment, which makes the risk higher, not lower.
Beneficiary-sensitive copy + platform compliance
Who feels it
Head of Digital, Director of Communications, Paid Media Specialists
What Tone of Voice Assistant flags
Exploitative or retraumatising language about beneficiaries, unsubstantiated claims, misleading urgency framing, language that triggers Meta or Google ad-policy rejection.
Why it matters
A flagged or rejected ad costs spend, momentum, and (worst case) account suspension.
Sensitive language across the organisation
Who feels it
Director of Communications, Brand Teams, Trustees
What Tone of Voice Assistant flags
Outdated medical metaphors ("fighting cancer" → "living with cancer"), retired collective terms ("BAME"), patronising person-first violations ("the elderly" → "older people").
Why it matters
Sector-led changes in respectful language move faster than your training cycle.
Co-branded partnership content
Who feels it
Head of Corporate Fundraising, Director of Partnerships
What Tone of Voice Assistant flags
Language drift in co-branded materials drafted by the partner organisation's CSR or HR team — where your brand is on the asset but you didn't write it.
Why it matters
Co-branded campaigns are a competitive differentiator in pitches worth £5K–£100K+.
Language consistency across autonomous units
Who feels it
Franchisor HQ Brand Manager, Federation Communications Lead
What Tone of Voice Assistant flags
Unit-level language that drifts off the network's compliance standard — claims, promotions, recruitment language, regulatory wording.
Why it matters
A franchisor is liable for the language used across its network. A federation's reputation is the average of its members' worst output.
The dictionary
The rule-book behind the screen
Tone of Voice Assistant is only as good as the dictionary behind it. Your admin can configure rules from scratch — or start from a tested reference.
Inclusive Language Reference v1.0
RightMarket's own published rule-set: 93 terms across 8 categories, mapped to the Equality Act 2010, with tested alternatives for every term.
Take it to your legal team. Take it to your trustees. They'll recognise the framing.
It's one example of the kind of rule-book Tone of Voice Assistant enforces. Your safeguarding policies, brand language guidelines, healthcare claims rules, or franchise network standards load the same way.
Covers 8 categories
The full picture
How Tone of Voice Assistant fits with the rest of the platform
Tone of Voice Assistant is the screening layer. The rest of RightMarket makes the workflow auditable.
Content Central
Pre-approved content blocks for users to compose from. Tone of Voice Assistant validates anything written outside those blocks.
Image Security
Verifies consent on every image used alongside flagged copy. Tracks expiry.
Approval Workflows
Routes flagged content through the right approvers. Every flag and correction visible to every reviewer.
Compliance Automation
Full per-asset audit trail. Who wrote, who was flagged, what changed, who approved, when it published. Exportable for regulators.
Right fit?
Who this is for
Tone of Voice Assistant is built for organisations where:
- Many users write public-facing language — not just central communications
- A central team is accountable for compliance, but doesn't draft every piece of content
- A documented audit trail is non-negotiable — Charity Commission, CQC, OfS, FCA, franchisor liability, trustee oversight
- A single breach is materially expensive — financially, reputationally, or both
If you're looking for a faster way to make a poster, RightMarket isn't the right fit. Tone of Voice Assistant is compliance infrastructure for organisations who need to prove what they publish.
What to do next
See the Tone of Voice Assistant in action
Book a demo and we'll walk through your specific compliance surface — and show you exactly how the Tone of Voice Assistant enforces your rules before publish.