The Woodland Trust
How the Woodland Trust reclaimed 20% of their weekly time
How the UK's largest woodland conservation charity swapped a clunky, high-maintenance print system for an outsourced, user-friendly platform — giving fundraisers, site managers and the print team their time back.
A clunky, time-expensive system
The Woodland Trust relies on volunteers, fundraisers and a network of site managers to promote its work locally. But the web-to-print system meant to help them had become a drain on time and resources.
Before RightMarket, the Woodland Trust already had a web-to-print system, cheaply sourced through a printer. As brand needs grew, users wanted more capability — but the system couldn't keep up.
The old system cost the organisation precious time:
- 1The web-to-print system was clunky and not fit for purpose
- 2It wasn't responsive — every small change needed a brand-new template
- 3Jonathan spent one dedicated day every week purely on system admin
- 4Admin even spilled over into his weekends to keep things running
Lost time
A full day a week disappeared into maintaining the system
Constant upkeep
A new template was needed for every little change users wanted
Rising costs
The choice loomed: hire another person or find a better system
Reaching a crossroads
The Woodland Trust faced a choice: hire an additional person to maintain the old system and cover their salary, or invest in a better one. Print Services Co-ordinator Jonathan Dye had become overwhelmed managing it. So they vetted several solutions — and RightMarket came out on top.
Our people don't have time to be on a computer designing things. If half an hour of their time is spent going round in circles and not getting what they want, they'll just close the laptop and walk away. With RightMarket, that doesn't happen.
The old system was like an empty toolboxthat required Jonathan's time to populate with templates. With RightMarket, everything would be done by our experienced team — a full marketing toolkit, with no tricky software to learn and no hours lost setting up brand templates.
Getting precious time back with a user-friendly platform
RightMarket won out thanks to the time savings promised and our ability to meet the Woodland Trust's specific needs. Jonathan likens the move to going from a one-bed flat to a four-bed house — a drastic change, but crucial to grow capacity.
Fully outsourced setup
No need for anyone at the Woodland Trust to learn tricky software or spend hours building templates — our team does it all.
A guided transition
A hands-on buying process and guided onboarding minimised change-management resistance and unexpected surprises.
Quick, on-brand output
Users personalise intuitive templates in minutes, so they can get back to the jobs that matter most.
Staff quickly became comfortable with the new system — and there's no desire to ever go back to how things were.
Creating a design
It takes an average of nine minutes for users to create custom signage, flyers, event cards and banners — every design unique yet on-brand
One template does the job of 20
RightMarket's intuitive, responsive templates replaced a sprawling library of single-use files — making it easier for Jonathan to manage and easier for users to find what they need.
- One RightMarket template does the job of 20 in the old system
- Users personalise visuals and text to fit their specific purpose
- Everything is handled in one place, so there's less for Jonathan to manage
- People can find exactly what they want, quickly
Using data to get the most value
The Woodland Trust experiences workload peaks in spring and summer. RightMarket's analysis lets them better manage the chaos — with data-driven insight into exactly what their users need to flourish.
- Activity reports show who is using RightMarket, so every site stays covered
- Insight into popular templates reveals what people are making
- Data helps them provide enough options to cover seasonal demand
- The Customer Success team swiftly handles any minor issues or adjustments
With all maintenance in the hands of experienced RightMarket experts, Jonathan and his team can carry on their daily jobs in confidence.
Artwork created
Since rollout, monthly artwork output has climbed as more fundraisers and site managers create their own on-brand designs — no longer waiting on the print team.
- 20%
- of weekly time reclaimedfor higher-value work
- 1 = 20
- one template does the jobof 20 in the old system
- 9 mins
- average design timefor custom, on-brand assets
Increased productivity and freed-up time for everyone
The transition came at a crucial time, as increasing workload threatened to overwhelm staff. The benefits reach far beyond faster design turnaround:
Reclaimed time
Jonathan feels like he's got his job back — free to move on with more meaningful work after years of lost time.
Higher productivity
Design jobs no longer slip or get forgotten, and productivity has risen right across the organisation.
Eliminated risk
Users handle their own requests on-brand, instead of DIY-ing in Canva or outsourcing to external designers.
Everyone benefits
Site managers and fundraisers get what they need quickly, and head-office designers avoid simple, low-value jobs.
Focused on strategy, supported by a strong brand system
Against a backdrop of uncertainty in the current climate, the Woodland Trust can stay focused on strategy and reaching the right people — with a strong brand system behind them.
- Reclaimed time is by far the biggest reward RightMarket delivers
- Fundraisers and site managers create on-brand assets without losing field time
- The Woodland Trust's need for RightMarket continues to grow