A promotions and point-of-sale solution for 500+ golf pros
How TGI Golf gave a nationwide network of independent golf professionals a scalable, cost-effective way to create on-brand campaigns and point-of-sale materials — for any promotion, any size, in minutes.
Marketing support that had to scale with the network
TGI Golf provides a retail support service that helps 500 golf professionals set up and successfully run their golf shops. Over 30+ years they built processes and partnerships that scale — but marketing support remained a challenge.
Each golfer has their own campaign ideas and a unique physical location to populate with point-of-sale material. Seasonal peaks and unpredictable trends for specific products create spikes in demand that the network must react to quickly.
The marketing challenge came down to four things:
- 1Every golfer has their own campaign ideas and a unique physical shop to fill with point-of-sale material
- 2Seasonal peaks and unpredictable product trends create sudden spikes in demand
- 3Producing artwork and campaign materials at peak times was slow and cumbersome
- 4Keeping tight control of print and production costs was pivotal across the network
Peak-time bottlenecks
Demand spiked with the seasons, and the old process couldn't react fast enough
Every shop is different
500 unique locations, each needing POS materials sized and tailored to their space
Costs to control
Generic, cumbersome campaigns were frustrating members and hard to keep affordable
One flexible system for unlimited campaign permutations
RightMarket gave TGI members a scalable, cost-effective marketing facility — everything they need to create professional, on-brand campaigns for their own shop, whenever demand strikes.
Any material, any size
Golfers choose from sales promotions and special offers to fully customisable blank templates. Each is created in a variety of sizes and auto-rendered for professional or local printing, with the crop and bleed settings print needs.
Flexibility
With unlimited combinations of apparel brands, promotions and deals, flexibility is key. Templates offer variants in colour and layout and auto-scale headlines and copy — so members build truly unique campaigns from a small set of templates.
Social media
On-premise POS and physical campaign materials are backed by a suite of social media templates, letting members spread campaign messages to their followers faster and far more cost-effectively than physical marketing alone.
A scalable marketing facility for the whole network
The introduction of RightMarket gave TGI members a scalable, cost-effective marketing facility. What was once cumbersome and frustrating is now fast, flexible and firmly in the members' hands.
Members craft their own
Campaigns that used to be cumbersome and generic are now created by golfers themselves — truly unique to each shop.
React to the season
Members respond to seasonal trends and product spikes in minutes, instead of waiting on a slow production process.
Costs under control
A scalable, cost-effective marketing facility keeps print and production spend predictable across the network.
Maximised revenues
With the right materials at the right time, golf pros can promote confidently and maximise their revenues.
Professional branding, created effortlessly
Golfers can now craft their own campaigns, respond to seasonal trends and maximise their revenues — without the old bottlenecks or runaway costs.
- 500+ golf pros can self-serve professional, on-brand campaigns
- A small set of flexible templates produces unlimited permutations
- Physical POS and social media campaigns work together, effortlessly