Stroke Association
Turning a network of coordinators into marketers and opening a world of brand possibilities
How a UK stroke charity moved on from a clunky, under-used print system to a platform that empowers every coordinator to create accessible, on-brand marketing — and unlocked a 160% increase in design capacity every month.
A clunky system that wasn't used widely enough
The Stroke Association is a UK charity supporting people affected by stroke. Its coordinators work nationally, promoting recovery services in local communities— but the tools meant to help them market simply weren't working.
The charity had a web-to-print system in place before RightMarket. It was meant to make it easier for coordinators to create service marketing assets — but various issues meant it was never used widely.
The old system created more problems than it solved:
- 1The web-to-print system was slow and clunky to use day to day
- 2Only a small group of coordinators ever adopted it, defeating its purpose
- 3Limited reporting made it hard to track usage and marketing output
- 4Coordinators often DIY-ed materials from outdated, off-brand artwork
Low adoption
A hard-to-use tool that most coordinators avoided
No visibility
Little insight into who was creating what
Off-brand output
Old artwork that no longer fit the current brand
A 160% increase in design capacity every month
Creative Services Manager Ty Bhogalhad a detailed spec, with user-friendliness and a digital-first approach at the top of the list. RightMarket's Project Discovery process is what convinced him.
I don't think other companies offered a period where we could test the templates. It allowed us to try out our regularly used templates first before committing. We really appreciated having that time.
Project Discovery let Ty gather insights on how RightMarket would impact the organisation before rollout. Through those calculations, we found we could save the Stroke Association the equivalent of 600 days and £90,000 per year — the evidence he needed to sell the platform into the wider organisation.
Giving everyone the power of marketing
Two years after launch, the Stroke Association has felt the benefits promised by Project Discovery. The load has been taken off the creative team, and every coordinator can now create their own on-brand assets.
Accessible for everyone
A simple layout, large fonts and strong colour contrast mean anyone can create marketing — regardless of design skill.
On-brand by default
Easy-to-use templates honour the Stroke Association's brand guidelines, so old artwork is never used again.
Faster turnaround
Coordinators get a quicker turnaround, letting them embrace local service-marketing opportunities as they arise.
The plan is to roll this out further to volunteers — who can be stroke survivors themselves — so accessibility remains a key priority, with regular testing by real-life volunteers.
Building a template
See how quickly a coordinator can turn a template into a finished, on-brand design
Better managing their marketing resources
Another crucial win for Ty and his team has been the analysis RightMarket offers. The brand and creative team finally have visibility over their output — and the insight to make active decisions about what to do next.
- See exactly who is creating marketing materials and what they share
- Track spikes in usage and calculate the impact on performance
- Monitor the marketing budget and ensure money is spent wisely
- Spot common mistakes, like incorrect terminology, and educate the team
With everyone empowered to create on-brand materials, the brand is more consistently adhered to — and coordinators can locally advertise vital support to more stroke survivors than ever before.
Usage since launch
After launch, design output climbed steadily as more coordinators embraced the platform — quickly outpacing the projected linear trend.
- 160%
- increase in design capacityevery single month
- 600
- days saved per yearin equivalent time
- £90k
- saved per yearacross the organisation
Erasing unpredictable requests and empowering everyone
The benefits reach far beyond faster design turnaround:
Reach
Coordinators can create more material to locally advertise services, offering vital support to more stroke survivors in their recovery.
Certainty
Instead of unpredictable, last-minute chaos, the creative team now has certainty that makes it far easier to plan their time.
Accessibility
Simple layouts, large fonts and strong contrast mean anyone can market — with a roadmap to extend access to volunteers.
Better decisions
With reliable insight into output, the team can make active, informed decisions about what to do next.
From a small internal team to a network of marketers
The Stroke Association has gone from a handful of people who knew how to use a clunky system to a platform where every coordinator can create brand assets themselves.
- Every coordinator can now design their own on-brand assets
- The creative team reclaimed time for higher-value, strategic work
- The organisation is already keen to extend RightMarket to the wider team