The AI writing assistant for Brand Security
Maintaining brand consistency across a large organisation is tough. Copilot makes it easy — while quietly reinforcing your brand security, reducing compliance risks, and saving time on approvals.
What is Copilot?
A secure, brand-trained AI assistant
Copilot is built into the RightMarket platform. It gives every user real-time writing guidance shaped by your organisation's tone of voice — ensuring consistency, compliance, and confidence in every piece of content created. It's already active in your account and ready to use.
Brand Security First
Copilot turns every user into a guardian of your brand by embedding brand guidelines into their everyday writing habits.
“Nobody's reading the brand guidelines.”
Relying on static documents is risky. Copilot replaces passive guidelines with live, in-editor coaching — meaning your team learns your brand as they work.
“Off-brand content damages trust.”
Whether it's inconsistent tone or incorrect messaging, the impact on trust is real. Copilot ensures every piece of content aligns with your brand identity, reducing reputational risks.
“The approval process is overwhelmed.”
Brand guardians are stretched thin. With Copilot flagging issues early, users produce higher-quality work — reducing the burden on approvers and speeding up delivery.
Copilot vs. the rest
How it compares to other AI tools
| Feature | Copilot | Generic AI |
|---|---|---|
| Enforces tone of voice | Yes | No |
| Organisational consistency | Yes | No |
| Integrated into secure platform | Yes | No |
| Aligns with brand security strategy | Yes | No |
Full-spectrum brand security
Copilot + Tone of Voice Assistant
Copilot complements the existing Tone of Voice Assistant. Together, they provide a dual shield for your brand, ensuring compliance and consistency at scale.
Tone of Voice Assistant
Enforces hard compliance rules — like blocking banned terms — so nothing off-limits ever makes it through.
Copilot
Handles the nuance, guiding style, grammar, and brand tone so every piece of content sounds unmistakably like you.
More than a writing tool
Why it's more than just a writing tool
- Reinforces brand security at the point of creation
- Educates users on brand standards as they work
- Reduces off-brand and non-compliant content
- Supports scalable, decentralised content creation
- Speeds up approval cycles and reduces rework
- Enhances overall content quality and consistency
What to do next
Ready to master Copilot?
Book a demo and we'll show you how Copilot coaches every user towards on-brand, compliant content — right where they write.